Elektrikergymnasiet i Stockholm
How {SOM} helped Elektrikergymnasiet achieve a record number of applications
Elektrikergymnasiet in Stockholm offers a specialized education in electrical engineering, where theory and practice are seamlessly integrated to prepare students for the workforce.
As the principal of a high school for electricians, I witness daily the immense need for skilled labor in the field. The demand for electricians is enormous. We needed to reach more young people interested in becoming electricians.
The challenge
Elektrikergymnasiet needed better visibility and more applications from potential students
We struggled to keep up with today’s digital world and our competitors. We realised that our digital efforts were holding us back and that a change was necessary.
Website in need of modernization: Lack of modern design and user-friendliness.
Not a clear strategy: Insufficient online presence and marketing in relevant channels.
Need for a technical and knowledgeable partner: In a world full of digital solutions, it can be challenging to know where and how to begin.
The solution
A comprehensive overhaul with a clear strategy and objectives
New WordPress Website
We started by creating a new, modern website that reflected Elektrikergymnasiet’s identity. The website was designed and tailored to their specific target audience, ensuring a user experience that was both engaging and informative.
Search Engine Optimization (SEO)
We implemented a well-thought-out SEO strategy to improve the school's visibility in search engines. By carefully analyzing, implementing, and optimizing SEO measures, we saw an increase in impressions and organic traffic.
Google Ads
Simultaneously, we launched a customized Google Ads strategy. Our approach focused on maximizing exposure and engagement with relevant keywords and search terms from potential students, resulting in increased website traffic and interactions.
The result
A record number of applicants!
The website is built with WordPress and Elementor which provides Elektrikergymnasiet with the flexibility to update texts, images, and other content as needed.
By focusing on the needs of the target audience, delivering a tailored website and SEO strategy and leveraging Google Ads to drive relevant traffic, we achieved a historic milestone during the following application period: a record-high number of student applicants!
Hear from Mikael Belin about our collaboration
Mikael Belin
Principal - Elektrikergymnasiet
I got in touch with Peter, who was going to review our Google advertising, which had not been looked at for a long time. It didn’t take long before I felt that {SOM} had a genuine interest in helping us, and I also felt that they had all the expertise we needed. At the same time, we were on the verge of falling into the clutches of a larger company that did everything they could to get us to hire them at a very high cost.
What we have now is a fully updated website that works seamlessly with our other online advertising, and this at a fraction of the cost the larger company would have charged. We also received assistance with other contacts, such as photography, choosing a web host, and similar matters.
For us, it was a comprehensive service that we are very satisfied with.
This is evident in the traffic to our website, the number of visitors at open houses and the total number of applications we receive.
I can only warmly recommend {SOM}'s services!