OFAB i Skara
OFAB in Skara's ROAS increased by 2 178%
OFAB in Skara is a leading company in southern and central Sweden specializing in barn interiors and related product categories for agriculture.
They collaborate with top manufacturers from countries such as France, Germany, and the United States to offer high-quality products at competitive prices.
The challenge
Unlock the key to cost-effective online sales
OFAB in Skara faced a digital landscape that felt overwhelming, confusing, and complicated. Their well-known brand had not been fully leveraged in online contexts, resulting in missed opportunities to boost sales.
Succeed with Google Ads: Despite numerous attempts, they had yet to unlock the key to success with paid advertising.
Harness online potential: Despite a strong brand and efforts to create an effective strategy for selling and marketing online, OFAB had not managed to fully realize its potential.
Limited customer growth online: Challenges in effectively reaching new customers in the digital space.
The solution
Strategic web analytics to understand the target audience and customer journey to create profit-driven exposure on Google.
As with all our partnerships, a thorough analysis was conducted to understand OFAB as a business—their needs, offerings, target audience, and customer journey—to create a winning strategy.
Comprehensive e-commerce tracking
We built a robust tracking foundation from the ground up. This included setting up and installing Google Search Console, Google Analytics 4, Google Tag Manager, and all necessary code on the website. We integrated tracking across all platforms to fully leverage the power of web analytics.
Organic visibility on Google
We began with a meticulous SEO audit to ensure all foundational SEO elements were correctly implemented. Strategic improvements were then made to increase visibility in organic search results.
New strategy and account structure in Google Ads with ongoing optimization
A customized strategy was developed to effectively reach and engage their specific target audience.
We took complete control of OFAB’s Google Ads account, handling everything from strategy implementation and campaign production to on-going optimisation.
Through detailed analysis, continuous monitoring, and insights gained from A/B testing, we ensured that every effort was optimized for the best possible results.
The result
We increased Return-On-Ad-Spend (ROAS) by 2 178%
Our new strategy and continuous optimisation during the first quarter resulted in a 2 178% increase in Return-On-Ad-Spend (ROAS).
With the confidence that all foundational SEO elements are updated and that we successfully cracked the code for effective Google Ads campaigns, we can now focus on refining and enhancing online sales together with OFAB.
Hear from Andreas Friberg about our collaboration
Andreas Friberg
CEO - OFAB i Skara AB
Hiring SOM to assist us with our digital marketing has been a decisive factor in the success of our e-commerce. Their expertise has helped us understand and effectively target our audience, resulting in more customers and increased sales.
They have exceeded our expectations; we’ve experienced noticeable growth and improved online sales. We are impressed with how they have managed every aspect of our digital marketing, from resolving tracking and SEO issues to creating and managing a Google Ads account that delivers results.
It feels reassuring to have them take care of our marketing.
Beyond their deep knowledge and ability to deliver results, what truly makes SOM unique is their willingness to help and their reasonable pricing. They are extremely responsive and supportive, easy to reach, and always ready to adapt to our needs, offer valuable advice, and do the work.
We highly recommend SOM to anyone looking for help! They don’t just offer a service—they are a valuable partner in our ongoing efforts to boost our online sales. We are very happy to have finally found someone we can trust and who delivers results.